Definition "CRM"
Customer Relationship Management is used by companies to improve customer relations and customer loyalty and to make them successful in the long term. Online CRM thus supports holistic customer care and the processes necessary for this, including in customer service. The systematic design of customer relationship processes includes the documentation and management of the customer relationship. This is facilitated by appropriate, modern software solutions that store all customer data as well as the transaction and communication with the customers and make them available when needed.
